January 23, 2019

Beyond the Hype: Six Trends in Artificial Intelligence

Photo of man holding a post-it note that says A.I.

There’s been a lot of hype around artificial intelligence (AI) the past few years. After all, AI is powering self-driving cars, appearing on late night talk shows, and beating humans at their own games.

AI has come to be a catch-all term that can apply to any technical idea we have conceived but not yet implemented. To some, AI is an unknown, scary concept powered by sci-fi or magic. For some, AI equals chatbots — but it’s so much more. In fact, AI is already disrupting industries and driving real business impact.

Google CEO Sundar Pichai views AI as “probably the most important thing humanity has ever worked on” and “more profound than electricity or fire.”

AI, like electricity, has enabled us to create innumerable new technologies and changed our way of thinking. At Intouch, we’ve been developing AI and machine learning applications for more than a decade. Every year, we see new opportunities for AI that didn’t exist even five years prior. We expect this movement to grow exponentially. Still not convinced of AI’s power and potential? We’ve put together six trends that will be important for AI in the next year and beyond.

Download the POV from Andrew Grojean, one of Intouch’s AI experts, to learn more.

Want to learn even more about how AI is a pharma marketer’s new best friend? Get our ebook, Modern Marketing: Pharma’s Data-Powered AI Revolution.